DJ Dzl - The Special Events Specialist
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DJ Dzl - The Special Events Specialist

Marketing checklist for Pro DJ's

3/3/2015

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DEAR DJ's:
Here's a list of things you guys should have (from a marketing standpoint, not physical equipments) if you wanna truly be considered a professional DJ:
  1. A registered DJ name
  2. A trade license to operate as a DJ
  3. A professionally designed logo (vectorized and with no background)
  4. A website so you can be found and seen online.
  5. An EPK (Electronic Press Kit - pretty much an emailable, downloadable PDF with similar info as your website) to send to potential promoters who wanna know more about you.
  6. Social Media pages (not ur personal user page), including FB Fan Page, Souncloud/Mixcloud/Mixcrate/ReverbNation, Twitter, Instagram and whichever else you like.
  7. Promotional Mixes showcasing your skills and musical tastes (not necessarily live recordings containing talkovers and efx)
  8. Professional photos and videos of your performances (kinda like a model's portfolio). A simple list of (I have played here and there doesn't cut it...people like visuals).
  9. Professional high-quality promo photos (and videos if possible) (very important) for flyers, etc.
  10. Promotional items to give to fans.
  11. Corporate relationships. Developing a relationship with companies (especially whose products you actually use on a day to day basis) can have great marketing mileage and help you to get seen. It's not about milking the companies you work with for sponsorship dollars, but more about finding a happy medium where you can both get the most out of the relationship.

If anyone needs any advice on any of these let me know by emailing me at djdzlbelize@gmail.com. Most of you know am a pro designer too so I can help in terms of your logo, website, EPK and social media presence if anyone wants help (for a small fee of course).

Of course, a DJ also needs equipment, etc., but what equipment to get depends on what scale of shows or performances you're doing, blah blah blah. This post isn't about that. I just wanted to give you guys a heads up on things I have seen work for successful DJ's and hope that you all take some of this advice into account moving forward.

Blessings!!!
DJ Dzl
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    Tomas Gongora (DJ Dzl) is a Belizean DJ operating professionally since 2010  & Marketing Professional since 2000.

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